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Social Content· Concept project

Morning Ritual

A café content series adapted across feed, story and promotional formats.

Pastry and coffee in warm morning light

Services

  • Content creation
  • Food imagery
  • Format adaptation

Brief & objectives

Create one consistent visual direction for a café that can be reused across Instagram posts, stories and seasonal promotions.

Creative approach

Hard morning sunlight, natural linen and a limited sand palette give every post the same recognisable mood.

The same visual direction applied on a website
Pastry and coffee in warm morning light

Process & deliverables

  1. 01Moodboard
  2. 02Visual production
  3. 03Format adaptation
  4. 04Delivery of assets

Outcome

A concept content series showing how one direction scales across formats.

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